A good way to analyze PPC advertising trends is basing it on the season. Many businesses online are finding their business increases with each and every passing season.
For example, in the United States, certain businesses find a good time to advertise is during back-to-school. Other businesses rely on Christmas for the bulk of their income. Still other businesses, use ad trends during vacation season.
Therefore, if you have products or services that benefit from special seasons then you should be taking advantage of this fact. Analyzing your ad campaign during particular seasons may prove to be highly beneficial to you.
The idea is to invest ad dollars when demand is at it is strongest. If you are an Internet marketer who has products that sell well during certain times of the year you will not want to miss out analyzing sales when your profit potential is at its highest point.
To implement a PPC campaign for example, you should be setting up for the seasonal sales training by determining profit-producing keywords relative to your site’s products and/or services. In fact if you are not certain how to attain the best keywords it is suggested you take a look at similar sites or competitor’s sites and get a jest of their keyword money-makers. The sites naturally should be at the top of the search categories for your particular niche.
Let’s say you are going to sell jewelry this coming Christmas season. It may be a good idea for you to visit a number of sites such as Buy.com and eBay and glean a good idea as to the keywords that are receiving the highest bids. You can always use an intelligence tool regarding your competition’s keywords such as KeywordSpy.com in order to determine what keywords are significant on the site.
This tool will assemble keywords relative to all kinds of industries and allows you a good idea as to what keywords are being used. You can also search keywords on a historical basis and look at keywords associated with like products and services to your own during past dates.
If, for example, keywords were needed for the seasonal selling period of Christmas, you may want to look at keywords used in the year prior during December. Also review the advertising copy supplying the significant keywords so you may rewrite your copy in similar fashion.
The best advice in looking forward to your upcoming sales season, therefore, is to look back. You will be able to investigate the positive and negative aspects of the last sales season and find proper keywords.