PPC or Pay-per-Click Advertising is an extremely affordable form of advertising. It is a flourishing business that has already reached well over the eight billion dollar mark. What you want to accomplish from PPC advertising is to produce leads. Your leads are prospects that are looking for products and/or services relative to your website.
PPC does not end at producing quick quality traffic to a given website. It also allows users to locate information upon the website they visit. Information is important when implementing PPC and users are more likely to purchase products from a site where the information is substantial relative to the products and or services they are interested.
PPC provides traffic that is qualified for your purposes and is niche to your site. The individuals that decide to click on a PPC advertisement are persons in search of certain products. This is helpful in ridding the advertiser of clicks by users that are not unique to the products being sold on the site.
In order to receive quality niche traffic you will need to select certain keywords that are appropriate to your products’ theme. The keywords basically should be the way you believe your prospect searches for your products or services, whatever the case may be. Further, you may wish to determine how precise your keywords are to your niche by using tools such as Google AdWords keyword tool. The tool will allow you to analyze globally how many users look up your products and/or services according to the keywords you’ve selected. It will also provide other suggestions as to keyword combos that may be appropriate for the theme of your site.
A bid process is used in order to come to a price for the particular keywords you’ve selected. The budgetary requirements for PPC advertising may fall anywhere between one hundred and one hundred thousand dollars dependent on the number of keywords the bidder is using. The prices can jump in a few minutes on one set of keywords when more than one advertiser is bidding.
The PPC ads are then placed next to the top search results. The higher bids for certain keywords get placed on top on the result pages.
PPC is composed of three variables including monitoring the results, responding to the results and modification. If the PPC is diligently managed the PPC campaign can result in significant profits.
Further PPC advertising allows the user to review results of each ad. The site is at liberty to turn off a PPC ad that is not working well for the advertiser.
The price of PPC is directly relative to the number of clicks to the site. The click amount is deducted from the amount paid in the beginning. Therefore in order to receive the best return on addollars constant monitoring of the ad campaign will need to be enforced.